The February edition of Shooting Industry features an insider’s look at increasing sales with the additions of personal defense accessories and a focus on safety products. Contributing Editor Greg Staunton explores the ways dealers can maintain profits by promoting personal defense products.

“For customers, especially women, who want non-lethal, personal-defense products, are dealers adequately stocked with pepper/Mace sprays, keychain alarms, blinding personal lights and earsplitting whistles? All these have their place in a personal defense arsenal of products,” explained Staunton. “Offering firearms training, in today’s environment, is important, as consumers seek ways to safely handle firearms and to use them correctly in the face of danger.”

Also highlighted in the February issue is a look at enhancing spring turkey sales. Carolee Anita Boyles investigates how offering comfortable gear options and seminars can increase sales. She interviewed several dealers on how they successfully sell turkey products, including Mike Haynes, owner of Eagle Mountain Mercantile in Pagosa Springs, Colo.

“Every year there are new diaphragm calls and box and friction calls; we try to stay up with the ones advertised, because those are the ones that sell the best,” said Haynes. “The turkeys don’t change, but what we try to call them with does.”

The February issue also presents a look at the NASGW 40th Annual Meeting and Expo, an investigation of the increasing levels of hunting and the motivations behind it and some methods dealers can use to capitalize on the ever-present enthusiasm consumers have for the modern sporting rifle platform.

Shooting Industry’s Dealers Only Giveaway for February features an Armscor USA TAC 1911 II, accompanied by 1,000 rounds of ammunition. The package is valued at over $1,250. Dealers can enter to win at

The Shooting Industry Digital Edition compliments the print additions and includes numerous “Hot Links” to provide more information and special features for dealers. To read the February issue and to sign up for a free digital subscription, visit

Image courtesy Shooting Industry

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