Redington, the innovative Pacific Northwest company specializing in fly-fishing products and apparel, has selected creative and digital agency Roundhouse as its new marketing and branding partner.

Redington is drawing on Roundhouse’s digital and design capabilities to enhance its e-commerce site. Roundhouse is also producing point-of-sale displays and retails sales tools for the company’s Fall 2014 product lines.

“Roundhouse gets us. They’re a part of the larger equation and have been instrumental in refining our brand. From product photography to e-commerce design and development, they have become an integral part of our team, and we look forward to a long and rich relationship,” said Kirsten Ashmore, Redington Brand Marketing Manager.

“Redington is a fantastic company and we’re excited to partner with them and to use our diverse capabilities to further enhance and expand its brand,” said Roundhouse’s Walsh.

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