ArmourLite, LLC announced today that they have selected The Media Group, a creative services agency based out of Chicago, Illinois, to manage its Public Relations and Communications efforts.

About ArmourLite

ArmourLite revolutionized the watch industry as the first manufacturer to combine shatterproof glass construction with Tritium illumination. Designed to meet the demanding needs of law enforcement officers, military personnel, first responders and extreme outdoorsmen, their watches provide the ultimate synthesis of accuracy, durability, and ease of use in all light conditions. Designed from the ground up to eliminate the weaknesses inherent in other tactical watches, ArmourLite began by challenging a specialty glass manufacturer to adapt shatterproof glass technology to watch crystals. Through an exhaustive research and development process, ArmourLite created a shatterproof crystal that far surpasses the durability of traditional crystals.

About IsoBrite

IsoBrite by ArmourLite is the world’s first line of T100 Tritium illuminated ultra-lightweight polycarbonate watches. All of the Isobrite watches (except ISO401 model) feature a Swiss Ronda 715Li Quartz movement with a 10-year lithium battery, an anti-reflective scratch resistant sapphire crystal, two Tritium markers on the unidirectional bezel, and 200m of water resistance.

Unlike ordinary Tritium watches that use T25 Tritium illumination, the Isobrite watches use ultra-bright T100 Tritium. This makes them up to 4 times brighter than the competition! The T100 Tritium markers are manufactured by Switzerland’s mb-microtec and are currently the brightest and most advanced Tritium illumination available on the planet. The hands and number markers of our watches feature small, self-luminous, hermetically sealed tritium-filled vials coated with a thin layer of phosphorescent material, zinc sulfide. The electrons of the tritium continuously react with the phosphorescent material, converting electrical energy into light that allows the user to easily tell the time at a glance, even in the darkest lighting conditions. This safe, reliable illumination technology provides a hands-free low-light time reference that does not require batteries and remains constantly illuminated for more than 20 years.

The ultimate combination of durability, accuracy, and ease of use, ArmourLite watches set a new standard in timekeeping reliability.

For more information on the ArmourLite and IsoBrite lines of watches visit their website at

Image courtesy ArmourLite

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