It’s no secret that has mastered the social media universe.  The online angling community’s tremendous growth, “viral” marketing programs and loyal following of more than 650,000 Facebook page fans are testament to that.  Now, with the 2014 Bassmaster Classic just around the corner, Fishhound has partnered with numerous exhibiting manufacturers and online retailers to launch a massive on-site and online campaign designed to maximize booth traffic, interest and brand awareness.

“This isn’t about just giving away $25,000 worth of fishing tackle and over $250,000 in gift cards and coupons over three days.  It’s about proactively leveraging the world’s biggest bass-fishing event and squeezing every last ounce of ROI out of it for us and our partners,” said Rick Patri, Fishhound’s Vice President, Operations. “Every exhibitor has a show special in their booth, but if attendees don’t know about it, it doesn’t matter how good it is. So we’ve designed a campaign that will drive traffic to targeted brands exhibiting at the Bassmaster Classic.”

To execute this campaign, Fishhound invited the following companies to participate:

  • Aquateko
  • Cablz
  • CastAway Rods
  • Daiwa Corporation
  • Damiki Fishing Tackle
  • FishUSA
  • Jackall
  • Monster Fishing Tackle
  • Rat-L-Trap
  • Snag Proof
  • Swiftwick Socks
  • Tackle Warehouse
  • VanDam Warehouse
  • Yakima Bait Company

Patri continues, “B.A.S.S. provides us a platform unlike any other, but it’s how you capitalize on this opportunity that really make a difference. So we’ve partnered with these companies to come up with fun and creative ways to attract and engage the over 100,000 fishing enthusiasts expected to attend the event, including coordinated promotions, product giveaways and special discounts.”

The coordinated campaigns planned for the Bassmaster Classic Expo, Feb. 21-23 in Birmingham, Ala., include scratch-off lottery tickets, Facebook and Instagram photo contests and more.  According to Patri, the scratch-off lottery promotion was a huge hit at last year’s Classic, drawing more than 15,000 Expo attendees to Fishhound’s booth. “This year, we’re ramping things up by bringing back that incredibly popular promotion and adding even more prizes and special offers,” he said.  “Plus, this year, we’ll be spreading the word and expanding the reach of our promotions and giveaways through related social media campaigns at Facebook, Twitter and Instagram.”

Here’s what some of these manufacturers had to say:

“Fishhound pushes the envelope by leveraging social media in everything they do, and in a way that is more effective than we’ve seen anywhere else.” – Daniel Kim, Damiki Fishing Tackle

“Fishhound’s marketing is ahead of the curve because they aren’t afraid to think outside the box and try new ideas.  It’s that kind of thinking that has provided us with big returns.” – Wes Higgins, Rat-L-Trap

“Every one of Fishhound’s marketing ideas has resulted in a win for our company. Fishhound proved at last year’s Classic that they know how to drive traffic to my booth.” – Michael McDevitt, CastAway Rods

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