The Stop Aquatic Hitchhikers! campaign (SAH!) reached over 200 million impressions in 2013 thanks to partnership efforts, social media and a consistent Clean, Drain, Dry message. Working closely with the U.S. Fish and Wildlife Service, U.S. Forest Service, National Parks Service and others, Wildlife Forever has modernized the campaign, developed state partnerships and has renewed engagement with recreational users. This past year, SAH! partners identified growth opportunities through the use of modern marketing techniques that outdoor industries use to reach their audience. Targeting outdoor recreational users is the key component to slowing the spread.
“Wildlife Forever is honored to work as the operational lead of Stop Aquatic Hitchhikers! It is an important campaign that not only raises awareness of aquatic invasive species but is changing behavior. As hunters and anglers, we need to continue efforts to Clean, Drain, Dry and to grow this campaign so we can conserve our lakes, rivers and woods,” said Doug Grann, President and CEO of Wildlife Forever.
The 2013 Annual Report is available to view here.
Sign up free to partner with Stop Aquatic Hitchhikers! at www.ProtectYourWaters.net. Join the campaign that, since its creation, has produced over 1 Billion impressions. Take part in America’s movement to help recreational users conserve our fish and wildlife resources by preventing the spread of invasive species.
Image courtesy Wildlife Forever