As 56 of the world’s top anglers descend upon Alabama’s Lake Guntersville for the 2014 Bassmaster Classic, expo attendees and industry insiders are learning more about the revitalization of one of fishing’s most iconic brands.

Representatives of Bagley Bait Company, the 60-year maker of lures synonymous with outstanding action, are at the Classic, touting the combination of renewed focus and legendary results that will guide the company as it aims to reinvigorate the brand.

“Serious fishermen know that when you fish a Bagley, you’re going to use a lure that will provide you with the best action on the market,” says Don Hultstrand, president, Bagley Bait Co. “That not only means lure action that bass find irresistible, but also, by extension, a bass fishing experience like no other. That’s our lure, and the revitalized Bagley brand will be constructed to communicate and share that experience with anglers.”

It’s a natural fit for the historic brand to discuss its future in conjunction with an event that has helped represent its effectiveness on angling’s greatest stage. The Bassmaster Classic was won using a Bagley lure in 1974 (BALSA B3), 1976 (HONEY B), 1982 (DB3), 1986 (DB3), and 2004 (BALSA B2).

“Pros have a job to do when they hit the water. Their livelihood depends on it. We take great pride in the fact that when it’s more important than ever to trigger strikes, pros have turned to our lures and often been rewarded with angling’s biggest prize,” Hultstrand says.

Among the pros sponsored by Bagley for the 2014 season are FLW Tour fishermen Drew Benton, a 25-year-old Floridian who won as a rookie last year on Lake Okeechobee, and upstart Mississippi angler Brock Mosley.

Logo courtesy Bagley Bait Company

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