Mossy Oak Renews Partnership with Sportsman Channel
OutdoorHub 02.25.14
Sportsman Channel, the leader in outdoor television for American sportsmen and women, has re-engaged a significant partnership with Mossy Oak through 2014. Mossy Oak is a leading camouflage and outdoor lifestyle company that equips enthusiasts involved in outdoor pursuits, which includes hunting, land stewardship and wild game management. The partnership incorporates advertising with Sportsman’s waterfowl block (The Landing Zone) on Saturdays from 2–4 p.m. ET. Mossy Oak also extended its sponsorship for the award-winning show – MeatEater seen on Thursdays at 8 p.m. ET/PT.
“Extending a partnership with a brand like Mossy Oak speaks volumes about where Mossy Oak wants their voice heard,” said Graig Hale, vice president of business development of Sportsman Channel. “The ‘Landing Zone’ is the destination for waterfowl programming in the outdoor space. Sportsman features the best-in-class in wingshooting content and is the No. 1 ad supported network for dog ownership*.”
Mossy Oak’s support of hunting reaches far and wide. The company is passionate about wingshooters, but is also dedicated to small (turkey) and big-game hunting.
Mossy Oak also extends their sponsorship for the award-winning series, MeatEater. Highly-acclaimed author and host, Steven Rinella, scales the North American wilderness this season on MeatEater. Rinella is an avid outdoorsman, writer, and television personality best known for his ability to translate the hunting lifestyle to a wide variety of audiences.
