Southwick Associates’ announced the brands and products anglers purchased most frequently in 2013. This list has been compiled from the 18,559 internet-based surveys completed in 2013 by panelists.

In 2013, sportfishing’s most frequently purchased brands included:

  • Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
  • Top reel brand: Shimano
  • Top combo brand: Shakespeare
  • Top fishing line brand:  PowerPro
  • Top hard bait brand: Rapala
  • Top soft bait brand: Berkley Gulp
  • Top spinner bait brand: Strike King
  • Top jig brand: Strike King
  • Top sinker brand:  Eagle Claw
  • Top swivel brand:  Eagle Claw
  • Top rigs brand: Eagle Claw
  • Top leader brand: Seaguar
  • Top fly rod brand: Orvis and Redington (tie)
  • Top fly reels brand: Orvis
  • Top fly line brand: Scientific Angler and Rio (tie)
  • Top fly leader brand: Rio
  • Top tippets brand:  Seaguar
  • Top ice reel brand:  Shakespeare
  • Top ice rod brand:  St. Croix
  • Top ice combo brand:  Frabill
  • Top ice tip ups:  Frabill
  • Top wader brand:  Hodgman
  • Top clothing brand:  Columbia
  • Top raingear brand:  Frogg Toggs
  • Top landing net brand: Frabill
  • Top bait bucket/aerator brand:  Frabill
  • Top fishing knife brand: Rapala
  • Top fish scale brand:  Berkley
  • Top trolling motor brand:  Minn Kota

The list above is only a portion of all fishing categories tracked by Southwick Associates. Other information tracked includes percentage of sales occurring at different types of retailers, total spending per category, average prices, and demographics for anglers buying specific products. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.

You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ bi-monthly reports. Reports are also available for specific product categories. Greater insights are possible through custom reports that can help companies learn in which sub-markets they excel, or where they trail the competition. Individualized research is also available to help identify products desired by consumers, optimal pricing, and more. To purchase a subscription or learn more, contact John DePalma at

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