Pure Fishing, Inc., a leading global provider of fishing tackle, today announced that it has acquired substantially all of the assets of the Cutting Edge Lures business, an Australian provider of tropical and freshwater fishing lures marketed under the Rob Gaden brand name.

“We are excited to add Cutting Edge Lures to our offering, as they provide a strong complement to our current product lines,” commented Phillip Coles, Managing Director of Pure Fishing, Australia. “Cutting Edge Lures’ innovative products and strong design capabilities, paired with our global distribution network, create a compelling combination. We look forward to working with Robert Gaden to ensure that Pure Fishing stays at the forefront of delivering innovation to anglers in Australia and around the globe.”

“Joining the Pure Fishing team will dramatically expand our opportunities for global growth. I am very excited to have Cutting Edge Lures become a part of Pure Fishing’s portfolio of industry leading brands,” stated Robert Gaden.

Logo courtesy Pure Fishing

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