In the March issue of Shooting Industry, Editor Russ Thurman examines opinions from around the industry on the current state and future of the long-gun market, with all signs pointing towards another strong business year.

“I think the first half of the year is going to be when everyone is going to have to put their heads down and work hard,” said Gene Lumsden, Legacy Sports International CEO. “But business is good. We have so many new shooters, the support for the Second Amendment is up in the mid-80 percent range and the number of women shooters has really grown during the past few years.”

In “Today’s Recreational Shooter,” Carolee Anita Boyles gives a detailed profile of new recreational shooters, and outlines how to attract and maintain the business of this lucrative growing demographic.

“Over the past decade, a whole new breed of young, enthusiastic recreational shooters has emerged,” said Boyles. “Creating new and interesting ways to bring these shooters in and maintaining practices to keep them engaged and coming back not only adds dollars to a dealer’s bottom line, but also helps to ensure the shooting sports will endure.”

In the feature “The In-Store Advantage,” Pat Covert looks at how dealers can increase profits with additional knife sales by giving customers a tactile experience, promoting cross-branded knives and helping customers mix and match with the wide variety of cutlery available in today’s market.

This issue also includes Lisa Parsons-Wraith’s insight on selling personal-defense items to women, a look at the success of Duck Commander products and Massad Ayoob’s guide for dealers to boost sales by gaining knowledge of the little-known features on today’s popular products.

The March Dealers Only Giveaway features a Stag Arms Defense Package. The winner will receive a package equipped with a Stag Arms Model 3T-M, Diamondhead’s Diamond Flip-Up Polymer Sights and a Trigger Knife Kit from Klecker Knives. Valued at over $1,260, dealers can enter to win the giveaway at www.shootingindustry.com/giveaway.

Image courtesy Shooting Industry Magazine

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