Bear Archery is strengthening its sales team with the addition of Craig Stawiarski as the Director of Sales. Craig’s responsibilities will include managing all national accounts, developing sales strategies, programs, promotions and setting growth metrics domestic and international business.

“We look forward to Craig’s leadership and the vision that he brings with him to the Bear team, Craig’s competitive nature will serve him well in his new role, as we seek new opportunities and set our focus on expanding our market share,” stated Jack Bowman, President of Bear Archery.

Craig has been in the outdoor industry for over a decade and has played a pivotal role in every aspect of the business from sales, marketing, product development, forecasting, manufacturing and shipping. Prior to joining the Bear Archery Team, Craig was the National Sales Manager for Code Blue Scents (a division of Pradco Outdoor Brands). Leading up to that, Craig held a National Sales Manager position with Primos for over five years. He has a Master’s Degree in Administration & Management from Ferris State University and is also a certified law enforcement agent in the State of Michigan. Craig and his wife Cara and their two kids are looking forward to moving to Evansville, IN where Bear Archery’s corporate headquarters are located.

“Being an avid bowhunter I have been paying attention to what Bear has been doing for some time now, so I am very excited to join Bear Archery  and keep the momentum going that this great team has going right now,” said Craig Stawiarski

Image courtesy Bear Archery

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