Easton Outdoor Announces New GM
OutdoorHub 04.01.14
Easton Outdoor, comprised of Easton Outfitters and Core4Element® (C4E), is proud to announce Darren Cottle as its new General Manager. A long-standing member of the Easton team, Cottle is currently serving as Chief Financial Officer for parent company Jas D. Easton Corporation and is an avid outdoorsman who looks to bring his passion and appetite for the outdoors into this new position to further engrain Easton’s leadership in the outdoor industry.
“It’s an exciting opportunity for both myself and the brand,” says Cottle, Easton’s newly appointed General Manager. “The design team and product engineers here at Easton are second-to-none in the industry and I hope to utilize their technical skills paired with new material developments to successfully grow our product lines in order to keep up with the demands of our committed users and their outdoor pursuits.”
Cottle will lead daily operations at Easton Outdoor and looks to bring long-term direction to both Easton Outfitters and Core4Element. He has a strong team in place and will rely on their expertise within their own respective departments to strengthen the overall brand moving forward. Easton Outdoor, under Cottle’s leadership, will offer comprehensive product coverage for retailers with the current line of tents, trekking poles, snowshoes, apparel, and a new line of backpacks, shooting sticks and other camping and outdoor accessories set for availability this summer.
Greg Easton commented, “I’m pleased to announce the appointment of Daren Cottle as General Manger of Easton Outfitters. I’m excited about these changes and how they will enable the success of our company going forward. We are in a position to build upon our industry leading brands as we expand into additional product categories in the hunting and outdoor recreation markets.”
