Cortland Line Company to Use Fishhound as the Platform for New Product Introductions
OutdoorHub 04.02.14
Cortland Line Company, a leading manufacturer of high quality fly-fishing line, leaders, tippets and accessories for 99 years will be using Fishhound.com as a platform to promote its newly expanded product lineup. Fishhound will employ its unique word-of-mouth marketing methods to generate valuable exposure for Cortland’s latest product offerings, including the company’s new premium lines for freshwater and saltwater sportfishing applications.
Cortland Line Company’s CEO, Randy Brown, is eager to familiarize Fishhound’s network of more than 750,000 die-hard fishermen with Cortland’s new sportfishing lines. “I am very pleased that our two companies have developed a strategic alliance, as Fishhound is the premier platform for introducing new products to outdoor enthusiasts,” said Brown. “Cortland manufactures some of the best fishing line products in the world, and we’re always striving to connect with people that love to fish. Fishhound will be instrumental in the year ahead.”
Cortland, renowned worldwide for its fly-fishing lines, has put that same level of quality and performance into its new line offerings for the sportfishing market. Freshwater and saltwater sportfishing anglers can now choose from a complete family of premium Cortland braided and monofilament lines, saltwater leader material, lead core trolling lines, and even specialty lines for ice-fishing. These latest Cortland product introductions will be prominently featured in Fishhound’s Product Showcase, enabling Fishhound to leverage its highly effective multi-channel marketing approach and social media impact to spread the word and influence angler buying decisions.
Rick Patri, Fishhound’s Vice President, Operations, is looking forward to playing a key role in generating consumer interest in Cortland’s newest lines. “We are excited to help usher in this new sportfishing chapter in Cortland Line’s long history of quality products,” said Patri.
The partnership with Fishhound.com coincides with the recent launch of Cortland’s completely redesigned website, which boasts a fresh new look, informative features and details on the entire Cortland product lineup.
To check out Cortland Line Company’s new website and learn more about the company’s high quality fishing lines and accessories, visit www.cortlandline.com. For more information on Fishhound, visit www.Fishhound.com.
