Dealers Predict Top Selling New Products Inside April Issue of Shooting Industry
OutdoorHub 04.03.14
After a record-setting year for the 36th SHOT Show, the April issue of Shooting Industry features a comprehensive review of the industry’s mega trade show. In “Dealers Predict SHOT Show Top-Sellers,” Carolee Anita Boyles examines a range of new products introduced at this year’s SHOT Show, conducting exclusive interviews with a variety of dealers as they identify top product selections for the upcoming business year. Remington’s new R51 caught the attention of many dealers at the show.
“Remington is coming out with a new handgun called the R51,” said Annette Allen, owner of Bluebonnet Firearms in Liberty Hill, Texas. “It’s light and thin and it will fit in my purse without tearing holes in the corners. For me personally, I think it’s going to be my new carry weapon. And it’s under $400, so it’s going to be big for us.”
In “SHOT Show 2014: Record-Setting Trade Show Gets ‘Wow’ Rating,” Editor Russ Thurman examines the successes of this year’s NSSF event, while reporting on a renewed, enthusiastic industry.
“Wow! There was just so much great, upbeat news and new exciting stuff at SHOT. It was a super show for all of us!” said Frank Brownell, Brownells chairman.
“There is definitely a buzz, an excitement. The increase of new shooters to our industry, in some cases new demographics, I think is very exciting,” said Scott Feck, Galco VP of operations. “I see a lot of excitement about the industry in general.”
In April’s special 2014 New Product Showcase, Shooting Industry identifies 50 must-have new products available to dealers — from handguns, knives and lasers to long guns, ammunition and holsters.
The April issue also features additional information to help dealers post strong sales, including a look at how a gun boutique is creatively tapping into the women consumer market, the importance of explaining subtleties of new guns to close sales and insight on the status of American customer service satisfaction and advice on improving customer experience.
The April Dealers Only Giveaway features a Voodoo Tactical Accessory Package. One lucky reader will receive a package equipped with the 15-9032 MATRIX Assault Pack, a Two-In-One Range Bag, the 20-9100 Swank’s Pistol Case and the Deluxe Lockable Voodoo Tactical 42-inch MOLLE Soft Rifle Case. The gear package is rounded out by a Voodoo Tactical baseball hat and long sleeve T-shirt. Valued at over $450, dealers can enter to win at www.shootingindustry.com/giveaway.
The Shooting Industry Digital Edition offers additional content to the print additions and numerous “Hot Links” to provide more information to dealers. To read the April issue and to sign up for a free digital subscription, visit www.shootingindustry.com/digital-editions. For daily updates and rebate offers, check out Shooting Industry’s Facebook page at www.facebook.com/shootingindustry.
