MidwayUSA’s NRA Round-up Program Reaches Nearly $10 Million

   04.29.14

Twenty-two years ago Larry and Brenda Potterfield launched the NRA Round-Up, a special program designed to raise funds for the National Rifle Association Institute for Legislative Action (NRA-ILA). To date, MidwayUSA Customers have contributed nearly $10 million dollars to the NRA-ILA National Endowment for the Protection of the 2nd Amendment.

“January 2, 1992 we started asking our Customers at MidwayUSA if they would “Round-Up” their order to the next higher dollar and let us donate that money to the NRA-ILA. Our Customers overwhelmingly said yes and to date they have donated nearly $10 Million,” said Larry Potterfield, Founder and CEO of MidwayUSA. “The actual donations have never been spent, but each year, NRA-ILA spends five percent of the interest to fight anti-gun legislation. The next time you place an order with MidwayUSA, please round up. With your support, we can change the future.”

At the 143rd NRA Annual Meetings & Exhibits in Indianapolis last weekend, Larry and Brenda Potterfield presented a ceremonial check to NRA-ILA Executive Director Chris Cox for $9,892,195.82, the total amount of money that has been donated by MidwayUSA Customers since 1992. The check presentation was held at the NRA-ILA Leadership Forum on Friday, April 25, 2014.

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