Fishhound Hooks Up with Mustad
Kevin VanDam Films Exclusive Video Series to Support the Joint Partnership
Mustad, manufacturer of the world’s best-selling fishing hooks, announced today that they have entered into a strategic partnership with Fishhound, the industry’s largest word-of-mouth marketing platform, to activate their brand and introduce new products at Fishhound.com. Mustad will begin introducing new products to Fishhound’s audience of nearly one million anglers beginning May 1, 2014, with the goal of helping anglers make more informed buying decisions.
Mustad’s new products for 2015 will be introduced to the market through Fishhound’s Product Showcase, the website’s popular social marketing program that allows members to interact with products and create and share their own product experiences with the Fishhound community, their Facebook friends, and YouTube and Instagram followers. All of this activity builds momentum and excitement prior to general public product availability at the big-box stores.
Fishhound’s entire marketing platform will be utilized for this partnership, and seven-time Toyota Tundra Angler of the Year and Mustad Bass Elite Series Pro Staffer, Kevin VanDam, will play a key role. VanDam recorded a series of exclusive videos that will reside on Fishhound TV designed to educate anglers on proper hook selection and rigging techniques. The videos will also be distributed by Lucky Tackle Box, a monthly box subscription that features Mustad as its exclusive provider of fishing hooks.
“We believe that commerce and the way people make purchases have changed,” said Rick Patri, Vice President, Operations, Fishhound. “Knowledge is power, and our platform allows our members to share their stories and influence others with care and thought, allowing consumers make smarter purchasing choices.”
Mustad’s Vice President Americas, Magnus Gunnarsson, is excited about partnering with Fishhound. “We made a big commitment to this partnership, and we’re including Kevin VanDam because we believe that Fishhound is the right platform to introduce our new products to the marketplace,” said Gunnarsson. “The numbers just don’t lie. We see movement every single time Fishhound promotes our brand, and our research tells us that those numbers will convert into sales.”