New Season for Evinrude TESTRIDE Starts Saturday on Lake Minnetonka

   04.30.14

TESTRIDE kicks off for the 2014 season in partnership with the Ron Schara Minnesota Bound Crappie Contest this Saturday, the 3rd of May. Held on Minnesota’s famed Lake Minnetonka at Lord Fletcher’s restaurant and event center, TESTRIDE offers complimentary rides in Evinrude-powered Ranger Boats while all the crappie contest activities are in full swing. TESTRIDE runs 10:00 a.m. to 3:00 p.m.

Experiencing products in use helps future boat owners no matter where they are in the purchase cycle. Whether a purchase is top of mind or only a dream of “someday,” the rides are free to the public and fun for the whole family. The first 50 attendees that take a TESTRIDE receive a free logo’d hat.

“The quality of a Ranger boat on the water is especially helpful for anyone who may purchase a boat in the future,” shared Frank Carpenter of R & R Marine of Shakopee, co-sponsor of the event and local Ranger Boats dealer. “There are great incentives with TESTRIDE, much like boat show season. It’s really worth it to come. Folks can take a look at our dealer inventory that we have in stock or order a custom-made boat to their liking.” Up to $1000.00 in purchase incentives are available with the sponsor’s products for TESTRIDE participants, including Mustang PFDs or gift cards from sponsors Evinrude and Ranger Boats for logo’d apparel.

Liddle Marketing Company organizes the events and brings professional anglers on the water with their gear. That helps folks get up close and ask questions about all the options for upgrades, electronics, trolling motors, etc. “TESTRIDE builds enthusiasm and confidence for a future boat purchase,” shared George Liddle, President of LMC and Ranger Boats’ manufacturer’s representative. “It doesn’t matter if that purchase is in the next month or two or the next year or two, it helps to get on the water and see how the boats and motors perform, and how the pros like to rig them.”

There are eight TESTRIDE dates and locations this year:

  • May 3 — Lake Minnetonka, Minnesota at Ron Schara’s MN Bound Crappie Contest
  • May 31 — Green Bay, Wisconsin at Cabela’s NTC Championship
  • June 28 — Brainerd, Minnesota at Open House with Power Lodge
  • July 26 — Bismarck, North Dakota at Open House with Moritz Sport & Marine
  • August 2 — Alexandria, Minnesota at Open House with Central Marine
  • August 16 — Chisago City, Minnesota at Frankie’s Pro Tournament
  • August 16 & 17 — Lake Murray, South Carolina at FLW Championship
  • September 20 — Lake Winnebago, Wisconsin at Cabela’s NWT Championship

All aspects of the TESTRIDE program are free to the general public running 10 am to 3 pm. Go to www.liddlemarketingcompany.com for more details. LMC is proud of the TESTRIDE partner relationship with the following organizations: Evinrude E-TEC Motors, Ranger Boats, Minn Kota, and R & R Marine of Shakopee.

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