Source Outdoor Group Partners with STORMR


STORMR has selected Source Outdoor Group as its PR and marketing agency with the goal of increasing the demand for its STEALTH series of waterfowl apparel and gear.

STORMR products use Neoprene Core Technology to adapt the benefits generations of divers have used to fight the elements to land-based and amphibious activities. STORMR’s clothing allows you to remain flexible while hunting, fishing or participating in any other outdoor activity that requires superior mobility in harsh environments. Each element of STORMR’s foul-weather gear provides maximum comfort and maneuverability, as well as huge thermal benefits in a thin, soft, flexible, windproof and waterproof shell.

STORMR introduced its STEALTH series of waterfowl gear to hunters at the 2014 SHOT Show, and it’s already being recognized as the most durable, flexible and comfortable waterfowl apparel on the market.

“We look forward to the opportunity to work with Source Outdoor Group,” Nick Lassor, brand manager for STORMR, said. “Source’s creative marketing skills, stellar reputation and understanding of hunters and the outdoor industry will help us spread the word about this remarkable new series of waterfowl gear and apparel.”

Source Outdoor Group President and CEO Aaron McCaleb said, “We are excited to work with STORMR to assist them with the marketing of their STEALTH series of waterfowl gear. We believe waterfowl hunters will be thrilled with this uniquely designed gear and that there’s truly nothing else like it on the market.”

Source Outdoor Group, based in Gainesville, Ga., is a powerful PR, marketing, communications and media relations firm in the outdoor industry. Source Outdoor Group believes that old, traditional marketing techniques have lost their ability to reach out to an audience and create awareness. Source concentrates its efforts toward creative techniques that maximize client return on investment. Source Outdoor Group helps its clients find the most effective way to achieve a competitive advantage.

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