Leupold & Stevens, Inc., Names H&G Marketing

   05.23.14

Leupold & Stevens, Inc. is pleased to announce that H&G Marketing has been named national sales agency of record effective immediately.

H&G Marketing, based in Big Lake, Minn., has represented Leupold & Stevens on a regional basis since 1981. In their new, expanded role, they will represent Leupold and Redfield products in all 50 states.

“The H&G team has been a trusted partner of ours for over three decades,” said Rob Girard, director of US commercial sales for Leupold & Stevens. “By appointing one national agency we will achieve greater focus on our sales strategies and marketing messages and continue to build on our reputation for best-in-class quality and service.”

H&G Marketing has won numerous industry awards from various leading brands in the outdoor and shooting sports market. They are considered a leading, innovative agency in the industry.
“Leupold is a uniquely American company that we have taken great pride in representing for the past 33 years” said Todd Mezeske, H&G national sales manager. “Their innovative approach and commitment to being a US manufacturer and category leader provides significant differentiation in the market. Our entire team is thrilled to have been selected to drive growth for them on a national basis.”
Leupold and Stevens and H&G marketing will jointly invest significantly in this new, expanded partnership by providing additional resources that will be focused on training, retailer education, trade marketing activities and targeted consumer events.

Leupold & Stevens, Inc., the preeminent American-owned optics company, employs over 650 people in its state-of-the-art manufacturing facility near Beaverton, Ore. Family owned and privately operated, Leupold offers products that are sold worldwide to hunters, competitive shooters, military warfighters, law enforcement personnel, wildlife observers and golfers. The product line includes rifle, handgun and spotting scopes; binoculars; laser rangefinders; mounting systems; and optical tools and accessories.

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