Fishhound Introduces “The Lunch Break”

Fishhound, the outdoor industry’s leading word-of-mouth marketing platform, announced today a new marketing initiative that will extend its ability to promote brands to its audience of nearly one million outdoor enthusiasts.  Appropriately titled “The Lunch Break,” Fishhound will introduce a new and innovative product to its massive audience, everyday at noon.  Each 2-3 minute Lunch Break video will highlight the story behind the product, what makes it special or different and why anglers would want to buy it.

The Lunch Break launches on June 16, 2014 with the re-introduction of the original plastic worm, The Scoundrel, made by Creme Lure Company.  This year marks the 65^th anniversary of the Scoundrel, a lure that changed fishing forever, so it’s apropos that Fishhound will be kicking off The Lunch Break l with this game changer. In addition to Creme Lure, the June lineup will feature products from the companies listed below.  The Lunch Break lineup for July is also beginning to fill up with brands looking to instantaneously promote their brand to nearly one million people.