Okuma Selects Fishhound as Platform for Promoting Scott Martin TCS Rods and Savage Gear Lures

   06.12.14

Okuma Selects Fishhound as Platform for Promoting Scott Martin TCS Rods and Savage Gear Lures

Okuma Fishing Tackle, a leading manufacturer of reels, rods and fishing accessories, announced today that it has selected Fishhound.com as a platform for promoting its Scott Martin Signature TCS (Tournament Concept Series) Rods and Savage Gear family of lures.  Okuma’s products will be featured in Fishhound’s Product Showcase and in Fishhound-hosted educational videos and blogs featuring rod selection tips from Martin, a Forrest Wood Cup Champion and Okuma pro staffer.

The Product Showcase, Fishhound’s popular social marketing program, will enable anglers to interact with Okuma’s offerings and create and share their own product experiences with the Fishhound.com community, their Facebook friends, and YouTube followers. Additionally, visitors to the Fishhound site will be able to take advantage of Martin’s pro tips on choosing the best rods for specific bass-fishing applications.  Martin’s videos featuring Okuma TCS rods will reside on Fishhound TV, while his blogs will be posted at a section of the Fishhound.com site dedicated to helping anglers increase their success out on the water.

“Our mission is to educate anglers so they can make better-informed purchasing decisions,” said Rick Patri, Fishhound’s Vice President, Operations.  “We accomplish this goal by sharing unbiased peer reviews on product performance and providing valuable pointers from some of best fishermen in the world.  Knowledge is power, and Fishhound supplies anglers with the information they need to select products that will dramatically improve their overall fishing experience.”

Brandon Cotton, Okuma’s Marketing Manager is excited about teaming up with Fishhound.  “We’re looking forward to leveraging Fishhound’s network and social media expertise to reach and influence nearly one million anglers,” he said.  “We are particularly excited about promoting our Scott Martin TCS bass rods and Savage Gear lures to an active angler audience, so a program like Fishhound’s, will serve as the perfect vehicle for maximizing angler interest and awareness.”

Okuma’s Scott Martin TCS bass rods boast state-of-the-art 40-ton carbon fiber blanks and the finest components available. Anglers can choose from 13 technique-specific models designed not only for unsurpassed strength and sensitivity, but also for casting accuracy, maintaining hook hold and superior balance to prevent fatigue.

Equally impressive is Okuma’s Savage Gear lineup, a selection of high quality hard- and soft-bodied lures with life-like designs and realistic actions designed to trigger aggressive predatory responses from bass, pike, musky and other freshwater game fish, as well as inshore saltwater species.

To learn more about Fishhound, visit www.Fishhound.com.  For more information on Okuma’s complete product lineup, including Scott Martin TCS Rods and Savage Gear, visit www.okumafishing.com

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