SIG SAUER Completes Sales Team with Addition of Ferguson-Keller Associates
Sig Sauer 07.10.14
SIG SAUER announced today the completion of its U.S. commercial sales restructuring with the appointment of Ferguson-Keller Associates to handle the Northeast and North-Central Regions.
“In order to keep pace with our above market average growth, SIG SAUER had to take a hard look at our sales and distribution model,” said Andrew York, SIG SAUER, Inc., Vice President of Commercial Sales and Marketing. “With the addition of Ferguson-Keller Associates to our sales structure, we have completed the evolution necessary to better serve our distribution partners, retail network and end customers.”
In addition to providing enhanced product distribution capabilities, the new sales structure and significantly larger effective sales force will allow SIG SAUER to be more engaged with our customers and execute our marketing and sales initiatives more efficiently in the marketplace.
Along with Ferguson-Keller Associates in the Northeast and North-Central regions, SIG SAUER has brought on Maschmedt & Associates to cover the Missouri-Iowa-Nebraska-Kansas (MINK) and Western Regions; the Outdoor Marketing Group to handle the Southeast Region; and The W.L. Carter Company for the Texas-Arkansas-Louisiana-Oklahoma (TALO) Region.
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