InterMedia Outdoors and Sportsman Channel Dominate Consumer Reach Through Combined Multi-platform Integration
OutdoorHub 07.23.14
More than 250 million page views of IMO/Sportsman digital content lead to 40-percent year-over-year increase
A combined multi-platform integration initiative within InterMedia Outdoors (IMO) – the nation’s largest media company exclusively serving the information and entertainment needs of more than 80 million outdoor enthusiasts – including Sportsman Channel, the leader in outdoor television for American sportsmen and women, has resulted in one of the industry’s most-dominant, multimedia, cross-content providers.
With complete content integration across print, television, digital and social media assets, IMO and Sportsman Channel have created an incredible, multi-platform locomotive that enables consumers to enjoy outdoor lifestyle content on virtually any platform. The vast array of digital content also has created explosive growth in distribution and promotion of the IMO/Sportsman Channel brand.
With more than 250 million page views over the last 12 months (up 44%), along with a monthly average of 3.1 million unique visitors and 22 million page views (up 39% and 52%, respectively compared to Q2 2013), IMO/Sportsman digital properties are breaking records and poised for a strong run into late summer and fall hunting season, especially with increased traffic coming from consumers on mobile devices or tablets (now at 42.5%) and targeted campaign performances at all-time highs.
Sportsman Channel’s television lineup boasts several popular IMO-produced brands – Guns & Ammo, In-Fisherman, Handguns, North American Whitetail, The Outfitters Built by Ford F-Series and Bowhunter TV – that heavily contribute to the overall reach of the IMO/Sportsman Channel brands and provide an unparalleled multimedia platform for distributors, producers and advertisers to connect with one of the country’s largest vertical lifestyle markets.
“Through our unique opportunities and diversity as a media company, there is no one in the outdoor space that can fully engage outdoor enthusiasts through all channels of media like IMO and Sportsman Channel brands,” said Jeff Paro, CEO of InterMedia Outdoors. “The combination of vast original editorial, channel and digital content is what sets us apart from our competition.”
“With a strategy that takes 15 leading magazines, 17 websites, a television network with a growing portfolio of programming assets, along with a digital framework that combines a cohesive partnership that shares outdoor lifestyle content, Sportsman Channel and IMO magazines have helped create a brand leader that is poised to stay ahead of the ever-changing media landscape while also catering to the needs of our core audiences,” added Gavin Harvey, CEO of Sportsman Channel.
The IMO/Sportsman Channel brands are equipped with award-winning editorial and creative teams that have incorporated new technologies and support for print, television and digital, launched multiple applications and invested in future development in order to grow business. The strategy is paying off as all of IMO’s magazine titles also have digital editions on Apple®, Kindle® and NOOK® products. The partnership also enables Sportsman Channel and IMO to cross-promote its programming and talented content producers within one seamless multimedia package.
