Mystik Lubricants Announces Sponsorship with Bob Izumi’s Real Fishing
OutdoorHub 07.29.14
Mystik Lubricants is setting its sights on dominating a new market and expanding its marine lubricants product line into Canada with a sponsorship of Canadian fishing legend and TV personality, Bob Izumi, and the Bob Izumi’s Real Fishing Show. The sponsorship effectively combines Bob’s impressive portfolio as a respected angler and host with the superior quality of the Mystik Lubricants brand and products. Additionally, Bob will work collaboratively with the Mystik team to influence, inspire and engage Canadian fishing enthusiasts on a variety of media platforms.
Bob relies on the Mystik JT-4 family of marine products to lubricate and protect his engine, allowing him to concentrate on his fishing technique rather than worry about engine-related mishaps on the water. All of the Mystik JT-4 products meet the warranty requirements of leading manufacturers and provide outstanding protection and cleanliness for high performance, high horsepower engines.
“Our marine products are among the best in the industry, living up to the Mystik standard by continuing to protect engines in the most demanding conditions,” said Karl Schmidt, general manager of petrochemicals and lubricants. “Working with a respected fishing legend and expert is the perfect way to showcase the exceptional performance of our products. Bob will confidently push our products to the extreme, further demonstrating to marine enthusiasts the confidence they need on the water.”
Bob will serve as an official ambassador of the Mystik Lubricants brand through 2015. Fans can experience Bob’s expertise firsthand by interacting with him and learning more about Mystik products on all of the Real Fishing and Mystik Lubricants social channels.
“I am both humbled and excited to be a part of this exciting opportunity with Mystik Lubricants” said Bob Izumi, co-owner of Izumi Outdoors Inc. and host of The Real Fishing television and radio shows. “I know that Mystik products are trustworthy and reliable and my goal is to effectively communicate that message of quality to my fans.”
For more information, please visit www.mystiklubes.com and join the Mystik Lubricants community at www.facebook.com/mystiklubes.
