EOTech, an L-3 Company, announced today that it captured an award in the category of Best International Campaign for its milestone promotion, “The Millionth Sight Challenge,” at this year’s PRO Awards coordinated by Chief Marketer, a leading authority on creative and innovative marketing. Each year, Chief Marketer administers the PRO Awards to celebrate outstanding brand-building campaigns. PRO Awards are coveted by leading brands and creative agencies alike and are considered to be among the most prestigious marketing awards given out. This year’s competition included over 500 entrants in 27 categories.
Standing alongside brand powerhouses like Bose, DuPont and Microsoft, EOTech was one of the only finalists that managed its own promotion internally, without the assistance of a creative marketing agency. Presented by an independent jury of 57 expert peers, the PRO Awards are the benchmark for outstanding creativity and stellar results in marketing. Judging was based on each entrant’s unique marketing strategies, goal-based analytics and the measurable, verifiable success of the campaign. EOTech’s plan was to grow its brand and connect people through social media venues, which exceeded all expectations when its Facebook “Likes” grew organically from roughly 23,000 to over 156,000 by the end of the campaign.
Ed Schoppman, EOTech’s Vice President of Marketing and Sales, said, “When we first conceived this promotion, our goals were admittedly ambitious: travel around the world each week to film a new ‘secret location’ episode, involve the entire online world to double our Facebook fan base, and generate donations for some of our favorite charities, all on a limited budget. That turned into 40 weeks of demanding schedules, complicated logistics, creative thinking and a lot of fun. Naturally, I’m very proud of the EOTech team and would like to thank all of our customers, online followers and many industry friends who helped us exceed every goal.”
As a world leader in electronic firearms accessories, EOTech is honored by this award and is already looking to the future with its next game-changing promotion. Read all about the exciting details of EOTech’s Millionth Sight Challenge on the PRO Awards website: http://www.chiefmarketer.com/pro-awards-winners/bronze-best-international-campaign.
Amy Miller – EOTech Media Relations Manager (734) 572-2170 or Amy.D.Miller@L-3com.com.
Logo courtesy EOTech