Viewers of Sportsman Channel’s Aporkalypse 2014 (August 4-8) loved the smell of bacon throughout the network’s weeklong programming stunt. Heli-Hunter, the original unscripted show dealing with stories of the wild hog epidemic in Texas, started the programming week and was the No. 1-ranked show among mid-sized networks in the coveted M25-54 and M18-49 demos on August 4.*
Aporkalypse 2014, in the third season of what began as a one-night stunt two years ago, has progressed to a week of programming that delivered year-over-year ratings success. Sportsman’s Aporkalypse 2014 marathon programming helped the network increase its ratings in households (up +119%), M25-54 (up +170) and M18-49 (up +142%) compared to the same week in 2013.**
* Nielsen, Live+SD, M25-54 and M18-49 M-F 8/4/14 from 7:00pm-7:30pm, coverage area ratings. Midsized defined as Nielsen HH UE 20MM-80MM.
** Nielsen, Live+SD, M25-54 and M18-49, M-F 8/5/13 – 8/9/13 vs M-F 8/4/14 – 8/8/14, 7:00pm-8:00pm.
Tom Caraccioli, Sportsman Channel, P: 212.852.6646; email@example.com
Logo courtesy Sportsman Channel