Kawasaki Becomes Newest OEM Participant at 2014 American International Motorcycle Expo
OutdoorHub 08.14.14
Kawasaki Motors Corp., U.S.A. (KMC) establishes itself as the latest OEM to join the growing list of exhibitors showcasing new products at the 2014 American International Motorcycle Expo (AIMExpo). The groundbreaking event returns to the Orange County Convention Center in Orlando, Florida, this October 16-19.
Kawasaki has chosen the all-in-one platform AIMExpo provides to announce key 2015 products, one of which will make its world debut in Orlando. Attendees will also be able to witness the North American introduction of all-new vehicles in several categories that demonstrate the heritage and dynamic capabilities of Kawasaki Heavy Industries.
“AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explained Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements.”
Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor.
“Kawasaki joins an expanding list of key companies that sees AIMExpo as the perfect means to infuse energy into the powersports business in North America,” said Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group. “The AIMExpo platform was strategically created for OEM’s to globally launch product to the press and engage their dealer body while also generating excitement among consumers with an immediate look at the brand’s new vehicles. Kawasaki has captured the vision, and we’re elated for them to join us in Orlando in October.”
In addition to Kawasaki, more than 400 exhibitors have committed for 2014 and more are being added daily. Exhibit space allocation is ongoing as AIMExpo continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
