Sportsman is Fastest Growing Network in Prime Time and Key Advertiser Demos
Sportsman Channel, the leader in outdoor television for American sportsmen and women, soared to the No. 1 spot of all networks for Q3 QTD YOY ratings growth for prime in the advertiser coveted demo categories of M25-54, M18-49, and P25-54, P18-49.
Fueled by the top experts in the space and the network’s “Red, Wild & Blue” lifestyle programming Sportsman’s third quarter ratings to date have resulted in impressive gains in total day, with households (up +23%), M25-54 (up +64%), M18-49 (up +57%) and P18-49 (up +57%) compared with the same period in Q3 2013.
- Prime Time Ratings Growth Q3 QTD YOY
- No. 1 in M25-54
- No. 1 in M18-49
- No. 1 in P25-54
- No. 1 in P18-49
- No. 2 in Households
- No. 3 in M18-34
- Total Day Ratings Growth
- No. 1 in P25-54
- No. 2 in M25-54 and M18-49
- No. 3 in P18-49
- No. 5 in Households
“Sportsman continues to build upon its innovative, adventure-filled and original programming to extend its ratings success and momentum,” said Gavin Harvey, CEO of Sportsman Channel. “The ratings success and social popularity of our programs, talent and specials is testimony that Sportsman Channel is delivering programming incomparable with our competitors.”
The network’s third quarter-to-date success was spurred by leading outdoor programs including: Destination Whitetail, Rival Wild, Fresh Tracks with Randy Newberg, The Outfitters Built by Ford, Pure Hunting, Major League Bowhunter, Big Deer TV, as well as original series America Unplugged, Camp Stew, perennial ratings-grabber MeatEater and Aporkalypse 2014.
*Source: Nielsen, Live+SD, coverage ratings, 6/30/2014-8/10/2014 versus 7/1/2013-8/11/2013, prime M-Su 7p-2a. Excludes networks that changed formats in 2014 (Style to Esquire)
Logo courtesy Sportsman Channel