In conjunction with the recent news of its Silver Sponsorship of the NSSF Rimfire Challenge, Winchester Ammunition has also announced its generous allocation of 600,000 rounds of ammunition specifically earmarked for the Ammo Roundup Program, an integral component of the nationwide Rimfire Challenge program. The Ammo Roundup Program serves as a fulfillment center for match directors purchasing ammunition for their events, thereby ensuring competitors have a reliable source of ammunition.

Winchester Ammunition is a global supplier of ammunition and one of the industry’s most recognizable names. With a company history of almost 150 years, Winchester Ammunition has a long and proud heritage among hunters and target shooters alike.

“We are thoroughly committed to assisting individuals who are new to shooting and look forward to watching them grow as part of this industry,” said Brett Flaugher, Vice President of Marketing, Sales and Strategy for Winchester Ammunition. “The Rimfire Challenge, among other NSSF initiatives, is a great opportunity to get more involved in supporting the shooting sports, as it allows participants a friendly, first-time experience with target competition.”

The Rimfire Challenge is a program of the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting, and shooting sports industry. The program was developed to introduce newcomers to competition target shooting by providing individuals and families with a safe, fun, and exciting first-time experience using .22-caliber handguns and rifles on steel targets. Formerly known as the Ruger Rimfire Challenge, the NSSF assumed administrative responsibilities for the fast-growing program in 2014.

“The generous contribution by Winchester Ammunition is one that all Rimfire Challenge affiliates are extremely thankful for,” said Zach Snow, NSSF Manager of Shooting Promotions. “This allocation to the Ammo Roundup program will help increase the number of ranges hosting events, as well as event participation. This, in my eyes, is integral to strengthening the future of competitive shooting sports, while ensuring that we don’t lose the new shooter market to other non-shooting recreational activities.”

There are still opportunities remaining for additional Rimfire Challenge World Championship sponsors Ammo Roundup support. Please contact Zach Snow, NSSF Manager of Shooting Promotions, at 203-426-1245 x224 for more information. For more information on the Rimfire Challenge, how to participate in a Rimfire Challenge event, or how to host an event at your range, click here.


Zach Snow

Logo courtesy Winchester

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