Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, has renewed its agreement as the Official Retailer of SHOT Show Industry Day at the Range for a third year. Industry Day at the Range will be held Monday, Jan. 19, 2015, at the Boulder Pistol and Rifle Range in Boulder City, Nev.

“Cabela’s is pleased to continue our association with SHOT Show Industry Day at the Range and the positive impact it has on the hunting and shooting industry,” said Cabela’s Chief Marketing Officer Scott Williams. “This event is a great opportunity for industry leaders to come together and promote the hunting, shooting and outdoor lifestyle.”

The event will provide media an opportunity to examine and shoot the latest rifle, shotgun and handgun products displayed by more than 100 exhibitors on site, as well as get a preview of the industry’s exciting line of hunting and shooting products for 2015.

Attendees will have the opportunity to see new Cabela’s hunting and shooting products; and meet members of the Cabela’s team to discuss product development.

“Cabela’s has been a great partner to us,” stated Cathy Williams, co-owner of Industry Day at the Range. “Their continued support shows that they share our commitment and enthusiasm to this industry and the importance of having a retailer exhibit at this event along with the more than 100 manufacturers who will also be in attendance.”


Nathan Borowski, Cabela’s,
Cathy Williams, CMG Marketing & Events,
Cory Cannon, Triple Curl PR & Advertising,

Logo courtesy SHOT Show

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