The September issue of Shooting Industry provides dealers an inside look at the groundbreaking high-tech products available on today’s market and how dealers can use product advancements and an online presence to capture profits. In “Amplify High-Tech Sales” Carolee Anita Boyles spoke to Tim Greve, marketing and operations manager for Northwest Armory in Portland, Ore., about strategies to use when selling high-tech products, advice on becoming social media savvy and observations he’s made on technological trends within the industry.
“Gun customers have always been interested in items that are new and exciting. They respect tradition, but in terms of product, if something is new they want to see it, touch it and try it,” explains Greve. “Our industry is utilizing the Internet for conveying information about products and for online sales. I think the way the NRA is using the Internet to relate to the younger generations is brilliant. I wish more of the industry would embrace this viewpoint.”
Greg Staunton takes a detailed look at the modern muzzleloading market, and discovers there are substantial profits to be made for dealers who dedicate time and effort to this reinvented sector of business.
“A few years ago, muzzleloaders received a modern makeover with the introduction of a number of high-tech features, including break-action upgrades, Pyrodex pellets, new types of ignitions and removable breech plugs,” Staunton said. “While hunting is the primary activity for muzzleloaders, more consumers are using them for target shooting. Black powder, Pyrodex, primers and bullets are more readily available and far more economical than other ammunition, which is at a premium.”
This issue features the first inside look at the 2014 Shooting Industry Masters, which details the 12th Annual industry-only event’s matches, participants and record-breaking $100,000 raised for the shooting sports, and highlights some of this year’s best moments. Full coverage will be included in the October issue of Shooting Industry.
The September issue also includes Lisa Parsons-Wraith’s advice on providing family- and women-oriented programs to improve and expand business, Massad Ayoob’s selling tips for highly advanced laser sights and a look at the devastation an under-the-radar campaign can have on the industry.
The September Dealers Only Giveaway features a Franklin Armory F 17-L Giveaway Package. The winner will receive a package equipped with a Franklin Armory F 17-L chambered in .17 WSM and the Shooter’s Choice Universal Gun Care Pack. Valued at over $2,064, dealers can enter to win the giveaway at www.shootingindustry.com/giveaway.
The Shooting Industry Digital Edition offers additional content to the print additions and numerous “Hot Links” to provide more information to dealers. To read the September issue and to sign up for a free digital subscription, visit www.shootingindustry.com/digital-editions. For daily updates and rebate offers, check out Shooting Industry’s Facebook page at www.facebook.com/shootingindustry
Image courtesy Shooting Industry Magazine