LaserMax, market leading producer of premium laser systems, today announced the launch of a new loyalty program to benefit shooting sports retailers. The LaserMax Dealer Rewards Program offers perks to qualifying retail locations for stocking LaserMax products.

“The Dealer Rewards Program is a pioneering vehicle through which LaserMax will strengthen relationships with our growing dealer network,” remarked Celia Crane, LaserMax Director of Marketing. “Our goal is to offer gun store owners and buyers another reason to stock LaserMax over the competition. This program does just that.”

LaserMax Dealer Rewards Members earn points with every laser purchase. Points are redeemed for valuable LaserMax branded gear, products and merchandising materials. In addition, Rewards Members receive exclusive access to training, sales support, technical support, education, and exciting promotions designed just for them.

According to LaserMax Vice President of Sales, Kurt Worden, “This program highlights LaserMax’s commitment to fostering the overall health of the shooting industry. By supporting dealers, we invigorate the supply chain, which will in turn help support our two-tier distribution partners,” he said.

To begin, a dealer must visit the program website and create a profile.  After successful registration, the Rewards Program Member will receive a Welcome Kit containing valuable promotional materials designed to improve visibility in the store and assist in LaserMax product selection. With every LaserMax purchase, Rewards Members are qualified for points that accumulate for a period of one year or until redemption. Members can redeem points right away or save up for larger prizes. New items will be added regularly, so Members are encouraged to check back often.

Registration is limited to one entrant per store location and the store must be associated with an authorized LaserMax Distributor to participate.  Those enrolled by September 31, 2014 will receive a bonus of 100 points.

Complete program details can be found at

Media Contact

Laura Evans
MarCom Specialist
585-272-5420 x382

Image courtesy LaserMax

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