PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, and Simms, the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories, have expanded their partnership for Fall 2014. Simms will increase its PrimaLoft® offerings with three men’s jackets, one men’s pant and one women’s jacket. The Fall 2014 line is now available at retailers across North America and online at www.simmsfishing.com.
“PrimaLoft is the only insulation on the market enabling fishing devotees to focus on their favorite passion and forget the forecast,” said Brandan Hill, senior director of product at Simms. “Our consumers gravitate toward PrimaLoft insulated pieces because they see the value in the technology. They need versatile outerwear for cold and damp conditions, especially as they are outdoors for an extended period of time in varying weather conditions and climates; they need it to be lightweight and highly packable. PrimaLoft performance insulation best serves our consumers and we are proud to have them as a partner.”
For men, the Kinetic Jacket combines best-in-class PrimaLoft Gold Insulation with stretch-fleece in a hoody jacket for warmth without bulk. The redesigned men’s and new women’s Fall Run Jackets are ideal as layering pieces or standalones due to PrimaLoft® Gold Insulation’s water-repellent properties. The ExStream Jacket, featuring PrimaLoft Silver Insulation Hi-Loft, is highly compressible for easy packing and has a fully customizable three-point cinch storm hood. Lastly, the comfortable PrimaLoft insulated ExStream Pants for men deliver best in class warmth-to-weight performance when wet and convenient, drop-in style hand warmer pockets.
Also new to consumers for Fall 2014 is PrimaLoft’s new shield logo and “Feel the Performance” tagline, which will be used in advertising, on social media, and at retail via garment hangtags, as well as on its new website, providing consumers with easy access to information on the latest PrimaLoft technologies and availability at www.PrimaLoft.com.
PrimaLoft Contact: Izzy Katzman, CGPR
781-639-4924 x 112
Simms Contact: Rich Hohne
Logo courtesy PrimaLoft