The October issue of Shooting Industry presents full coverage of the 2014 Shooting Industry Masters, highlighting the events, spirit, camaraderie and overall fun that went toward raising an unprecedented $100,000 for the shooting sports. Matching an all-time high of $70,000 raised for NSSF’s First Shots program, and $30,000 raised for the USA Shooting team, this industry-only “family reunion” attracted record-setting participation and revealed the industry’s tenacity to preserve and expand the shooting sports.

“This is a great way for us to come together as an industry and raise money for a really great cause. The First Shots program affects everyone in this industry — both the manufacturers, retailers and our end consumers,” said Nikki Turpeaux, XS Sights team member and NRA News commentator.

“It’s such a fantastic opportunity to be out here and participate in what it is that we do,” said Rachel VandeVoort, Kimber Manufacturing trade relations manager. “It reminds us why we’re here, why we do our jobs and it’s a great opportunity for us to get together and get behind First Shots and NSSF.”

For more information on the Shooting Industry Masters and to keep up on the latest information regarding the 2015 industry-only event, visit In addition, “Like” the Masters Facebook page and view the extended photo gallery at

In October’s “Handgun Selling Never Stops,” Greg Staunton gives detailed advice on modernizing sales strategies to reach new customers, and explains how to embrace social media to attract customers. He spoke to Jeri Canale, owner of Boom Boom’s Guns & Ammo in Sebring, Fla., to find out which products and selling tactics have increased profits.

“When we have .22 or .380 ammo in, or if we have a new, hard-to-get gun that’s arrived, we post it on our social media networks,” Canale said. “Within minutes people are coming into the store. We email folks information about our sales. You have to be cognizant of what’s going on and keep up. Change if you have to. You do what you need to do to get people inside your store.”

The October issue also includes Pat Covert’s feature on knife-buying trends, Carolee Anita Boyles’ look at how to cater to the bowhunting market to increase sales, Massad Ayoob’s insight on selling accessories for snub-nose revolvers and Lisa Parsons-Wraith’s guidance on infusing style and utility into hunting equipment for women.

The October Dealers Only Giveaway features a Barnett Crossbow Package. The winner will receive a prize equipped with the Raptor FX Crossbow, a Timberline Model 1164 Spear Point knife and an Olight S20-L2 Baton flashlight. Valued at over $505, dealers can enter to win the giveaway at

The Shooting Industry Digital Edition offers additional content to the print additions and numerous “Hot Links” to provide more information to dealers. To read the October issue and to sign up for a free digital subscription, visit For daily updates and rebate offers, visit Shooting Industry’s Facebook page at


Russ Thurman

Image courtesy Shooting Industry Magazine

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