Lipsey’s, a nationally renowned firearms distributor, is pleased to announce the addition of Rob Abruzzino, Marketing Manager, to the Lipsey’s management team.
The marketing duties to date have been a successful collaboration between Lipsey’s team members. Rob’s guidance and organization will help solidify the team and continue to refine Lipsey’s marketing efforts and strategy. When asked why now was a good time to create this position and add Rob to the staff, President & CEO Laurie Lipsey Aronson said, “We are proud to have Rob join our team at Lipsey’s. He offers an expertise in Marketing that will help us to reach our lofty goals of the future. While new to our industry, Rob has seamlessly jumped in and is sharing his fresh ideas.”
Rob’s experience spans nearly two decades of traditional and new media sales and marketing. Most recently, he had worked with a Baton Rouge based advertising agency specializing in digital and social media, corporate branding, and campaign management.
Rob didn’t need long to consider the opportunity, “I really enjoyed the work I was doing. However, an opportunity to join an organization as highly regarded as Lipsey’s in this newly created position was irresistible. Lipsey’s has a very strong brand and position in the firearms industry. I wanted to bring my experience to the table, explore new ideas and help the company continue to reach even greater heights.”
Logo courtesy Lipsey’s