Crimson Trace, America’s recognized leader in laser sighting systems and tactical lights for firearms, has been honored by the Southeastern Outdoor Press Association with an “Excellence in Craft” award. The award, recognizing Crimson Trace’s high standards in media and public relation efforts, was presented to the company’s marketing department during SEOPA’s annual conference in Fontana Village, North Carolina.

Members of the Crimson Trace marketing department include: Kent Thomas, Roseann Stover, Gary Killingsworth, John Hoppes and Michael D. Faw.

“It is a great honor for our outstanding marketing department to be recognized by SEOPA for the many programs and projects they undertake to assist journalists in the shooting sports industry,” stated Lane Tobiassen, Crimson Trace President and CEO. “Having been in the marketing and PR field myself, I know how dedicated, professional, and downright effective our marketing team truly is, and it shows whenever I pick up a gun magazine or go on the internet.”

Crimson Trace works closely with several regional media organizations, including SEOPA, to sponsor various programs across America and host shooting range experience events.

Crimson Trace, based in Wilsonville, Oregon, produces six distinct product lines, including: Master Series® laser sights for 1911 pistols, Lasergrips with Instinctive Activation, Laserguard, Lightguard with LED white lights, Rail Master and Rail Master Pros, plus the affordable Defender Series. Many of the products are covered under the company’s Free Batteries for Life program.

Crimson Trace’s mission is to enhance people’s ability to protect family, home and country, and to help meet that mission the company has undertaken a new campaign that encourages everyone to ask themselves, “have you done everything in your power to defend yourself and what’s yours?” The rallying words are: “In Condition Crimson, We Stand.” For more details, visit or call 800-442-2406.  This year Crimson Trace is celebrating 20 years of product innovation


Michael D. Faw
Media Relations Manager
Crimson Trace
9780 SW Freeman Drive
Wilsonville, OR 97070

Logo courtesy Crimson Trace

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